Here’s the thing about the beauty industry in 2025: talent will get you far, but strategy will get you booked out.
You can be the best lash tech in Henderson, or the most skin-savvy esthetician in town, but if people don’t know you exist? You’re basically the best-kept secret… and secrets don’t pay the bills.
When I moved into my salon suite rental at Beautify Salon Suites, I quickly realized something: the freedom is incredible, but it also means I’m the one in charge of making sure my calendar is full. No front desk to send me walk-ins. No salon owner running ads for me. This was my business, and I had to treat it like one.
If you’re in esthetician suite rentals or lash tech booth rentals, here’s how to market yourself like a boss and grow that beauty empire.
1. Start With a Killer Brand Identity
You might think branding is just for big companies, but it’s actually the foundation of your business. It’s how people remember you, how they talk about you, and how they feel when they book with you.
Your brand identity includes:
- Logo & colors – Keep them consistent across social media, business cards, and your suite.
- Tone of voice – Are you professional and luxe, or playful and bold? Your captions, signage, and client communication should match.
- Client vibe – Your branding should attract the kind of people you want to work with.
When I branded my lash business, I picked warm neutrals, a soft script font, and cozy spa-inspired imagery. It told clients exactly what to expect before they even walked in the door.
2. Make Your Space Instagrammable
This one is especially for those in lash tech booth rentals and esthetician suite rentals—your suite is more than a workspace. It’s a marketing tool.
Think about how your space looks on camera. Add a feature wall, a neon sign, or a plant-filled corner where clients can take post-appointment selfies.
Encourage them to tag you when they share their fresh lashes or glowing skin. It’s free advertising, and people trust recommendations from their friends way more than a random ad.
3. Use Social Media Like It’s Your Job (Because It Is)
You don’t have to post every day, but you do need to show up consistently. The more your audience sees you, the more likely they are to book.
For salon suite rental pros like us, here’s a good mix of content:
- Before-and-afters (clients love a good transformation)
- Quick tips (“How to clean your lash extensions” or “3 ways to prep for a facial”)
- Behind the scenes (show your products, your suite, your setup process)
- Client reviews/testimonials
- Promotions (fill slow days with discounted mini-services or package deals)
Pro tip: Don’t just post—engage. Reply to comments, share client stories, and start conversations.
4. Create a Simple Referral Program
Your best marketing tool is a happy client. Give them a reason to tell their friends about you.
Here’s what works well for lash tech booth rentals and esthetician services:
- $10 off for both the client and their referral.
- A free add-on (like a brow tint or lip treatment) when they bring someone new.
- A loyalty card—after 5 services, they get a free upgrade.
The goal is to make sharing your name feel like a win for them.
5. Collaborate With Other Beauty Pros
One of my favorite things about Beautify Salon Suites is the community. We’ve got hairstylists, nail artists, estheticians, lash techs—basically, every beauty service you can think of under one roof.
Collaborating is the easiest way to grow your audience:
- Pair up for giveaway bundles (“Win a lash fill + haircut!”)
- Share each other’s content on social media.
- Refer clients when they need services you don’t offer.
This is networking that doesn’t feel forced—it’s just good business.
6. Keep an Email List (Yes, Really)
Social media is great, but you don’t own those followers. One algorithm change and suddenly no one sees your posts. An email list gives you direct access to your clients.
You can use it to:
- Announce new services or promotions.
- Remind clients it’s time to book.
- Share skincare tips or lash aftercare guides.
Keep it short, pretty, and consistent—once or twice a month is enough to stay top of mind.
7. Offer Seasonal or Limited-Time Services
People love trying something new, especially if it feels exclusive.
For estheticians: introduce seasonal facials (pumpkin enzyme in the fall, brightening citrus in summer).
For lash artists: try fun color accents during festival season or dramatic sets for the holidays.
Not only does it keep your services fresh, but it gives you something new to market every few months.
8. Treat Every Client Like Your Best Ad
No marketing plan will work if your service doesn’t back it up. From the moment they walk in to the second they leave, give your clients the kind of experience that makes them want to talk about you.
Be on time. Be consistent. Go the extra mile. And always, always thank them for coming in.
The Suite Life is What You Make It
Whether you’re in esthetician suite rentals or lash tech booth rentals, the beauty of a salon suite rental is that you have complete control over your business—and your growth.
Yes, it takes effort. You’ll need to think like a marketer, not just a service provider. But the payoff? More clients, more income, and a brand that’s 100% yours.
And if you’re still looking for the perfect space in Henderson to make that happen, come check out Beautify Salon Suites. Your dream business deserves a home that matches your vision.